Consultancy Services for Behavioral Change Campaign

The UNDP Malawi is seeking a consultancy to design and execute a two-wave behavioral change campaign promoting clean cooking in Malawi. The campaign aims to shift public perceptions and drive adoption of clean cooking solutions through radio, TV, digital media, community outreach, and partnerships. Wave 1 focuses on awareness and perception change, while Wave 2 shifts toward consumer engagement and adoption via demonstrations, testimonials, and affordability incentives. The role requires expertise in campaign strategy, behavioral science, and multi-channel communication to support long-term behavioral shifts in Malawi’s population.⁠‌‌​‌​‌‌​​​​‌​‌‌‌​‌​​‌‌​​​‌‌​‌​‌‌⁠

What it offers

This consultancy involves two complementary campaign phases:

• Wave 1: Awareness and perception change through radio, TV, digital/social media, community outreach, and partnerships with public/private actors. Messages emphasize clean cooking as modern, safe, health-beneficial, convenient, and a symbol of dignity.
• Wave 2: Market activation and adoption via product demonstrations, peer influence, testimonials, affordability options, and direct supplier linkages. Implementation spans mass media, community events, digital campaigns, and enterprise-led platforms.

Who can apply

Applicants must be registered suppliers with UNDP’s Quantum Supplier Portal and have experience in behavioral change campaigns, communications strategy, or social marketing for development projects in Africa or similar contexts.

How to apply

1. Draft a response (without submitting) to confirm interest via the UNDP Quantum Portal using the tender reference UNDP-MWI-01009.
2. Submit a full bid directly through the portal by 2026-10-21 at 03:00 AM (New York time). Applicants must:
   • Register a supplier profile (if new) via the provided link.
   • Log in or use a quicklink to access the tender.
   • Submit the bid using the forgotten password feature if needed.
3. Monitor updates: Subscribe to the tender for notifications of amendments via the portal’s messaging system.

Good to know

• Deadline: 2026-10-21 at 03:00 AM (New York time).
• Eligibility: Open to registered suppliers with UNDP’s portal, particularly those with relevant behavioral change or communications experience.
• Location: Malawi (campaign execution).
• No explicit funding amount or salary details provided; this is a tender for consultancy services.
• No formal education level or nationality restrictions stated.
• Language: No explicit language requirement mentioned for the consultancy itself, but campaign materials may require English or local African languages (to be clarified with UNDP).