Customer & Territory Sales Manager

FrieslandCampina is seeking a Customer & Territory Sales Manager to lead sales activities, manage distributors, and drive regional sales performance in Nigeria. This role involves strategic planning, team leadership, market monitoring, and leveraging digital tools to optimize business outcomes. The position emphasizes sales force management, distributor oversight, and relationship building with stakeholders to align with company targets and operational excellence.⁠‌​​​‌​​‌​‌​​​‌​‌‌​‌‌‌‌​‌​​​​‌​‌‌⁠

What it offers

This is a full-time, contract-based position (32–40 hours per week) focused on sales strategy, territory management, and team development. The role requires leadership in driving sales targets, managing distributors, and leveraging digital analytics to support business growth. FrieslandCampina highlights a collaborative culture, training opportunities, and a focus on professional development. The company emphasizes impactful work in food and agriculture, with opportunities for autonomy and growth within the organization.

Who can apply

Applicants should have experience in sales management, territory leadership, and distributor relations, preferably in a food or dairy industry context. Experience in market analysis, digital sales tools, and team coaching is highly valued. Relevant qualifications (e.g., business, marketing, or sales degrees) and international exposure are preferred. No explicit nationality or age restrictions are stated, but prior experience in Nigeria or Africa would be advantageous.

What you'll do

• Sales Planning: Develop and execute a business plan for the region, set sales targets, and lead the sales team to meet objectives. Collaborate with customers to align on KPIs and distribution strategies.
• Distributor Management: Ensure distributors comply with company standards (warehousing, sales effectiveness, financial health). Co-locate with distributors to manage operational issues, inventory, and customer databases. Monitor credit risk and recommend actions to mitigate losses.
• Field Sales Force Leadership: Provide coaching, mentorship, and performance evaluations for the sales team. Set short- and long-term targets, engage team members, and drive optimal performance through training.
• Market Monitoring: Track competitor activities, market trends, and demand forecasts to inform business strategies. Conduct retail and market audits to ensure promo execution and service levels meet expectations.
• Territory Management: Develop and implement sales channel plans to maximize product demand. Manage retailer relationships to drive preference and align opportunities with resources.
• Reporting & Analytics: Generate weekly reports on distributor stock, sales performance, and market audits. Use digital data analytics to provide insights on customer behavior, market trends, and business performance.
• People & Knowledge Management: Lead HRM processes (appraisal, coaching, and team development). Stay updated on industry developments and foster knowledge sharing within the team.
• Stakeholder Relations: Build and maintain networks with external partners and production facility stakeholders to support business growth.

How to apply

Applicants should submit their resumes and cover letters through the FrieslandCampina career portal. No explicit application steps are detailed beyond this, but the recruiter’s contact (careers@frieslandcampina.com) is provided for inquiries.

Good to know

This is a contract-based role in Nigeria (NGA), with a focus on sales leadership in the food and dairy sector. FrieslandCampina emphasizes autonomy, training, and a collaborative culture, with opportunities for professional growth. While no salary amount is specified, the position aligns with high-level sales management expectations in the industry.

Key skills required: Sales strategy, distributor management, team leadership, digital analytics, market research, and relationship management.