Strategic Growth & Marketing Lead

Strategic Growth & Marketing Lead role focused on driving user adoption for a new product launch in Lagos.

What it offers

• Lead growth and marketing strategy to build a high-intent waitlist and drive real signups.
• Run campaigns across WhatsApp, Instagram, TikTok, X, campuses, creator communities, nightlife/social circles, small businesses, and local merchant networks.
• Design referral and ambassador programs that focus on meaningful conversions.
• Conduct weekly experiments and report on what works, what fails, and what to scale.
• Create content, campaign briefs, launch messaging, and user-facing copy.
• Recruit and manage micro-ambassadors, student reps, creators, or community partners.
• Engage directly with potential users to gather insights on objections, excitement, use cases, and adoption willingness.
• Support partnerships with Lagos-based businesses, event organizers, campuses, creators, and communities.
• Track and analyze waitlist quality, conversion intent, referral performance, campaign performance, and community feedback.

Who can apply

• Someone who understands how people in Lagos discover and adopt products.
• A self-starter comfortable with hands-on execution and rapid iteration.