job
Africa
Performance Marketing Lead – African Markets
About this opportunity
Senior leadership role responsible for performance marketing strategy across African markets. Full ownership of setting vision, frameworks, and driving growth.
Performance Marketing Lead – African Markets at Sporty Group is a senior role responsible for designing and executing the performance marketing strategy across Africa, shaping both growth and brand presence at scale.
What it offers
- Full ownership of the regional performance marketing strategy, including market prioritisation, channel philosophy, investment allocation, and a long-term scaling roadmap
- Senior oversight of paid acquisition across Google, Meta, TikTok, programmatic, affiliates, and mobile DSPs
- Leadership in brand-building initiatives (above-the-line, OOH, large-scale media partnerships) to build coherent regional identity
- Data-driven culture: translating analytics into strategic narratives and investment plans
- Executive-level reporting and strategic recommendations to inform company-wide growth decisions
Who can apply
- 5+ years of experience in performance marketing or user acquisition
- Fluency in English, French or Portuguese is an advantage
- Strong expertise with major performance marketing platforms
- Advanced analytical mindset and solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
- Excellent project management skills and ability to meet deadlines in fast-paced environments
What you'll do
- Define the overarching marketing vision for African markets
- Collaborate on strategic brand-building initiatives including OOH and large-scale media partnerships
- Provide senior oversight across all performance and media channels
- Act as a senior strategic partner to brand, media, product, analytics, and creative leadership
- Lead strategic assessment of market dynamics, competitive positioning, and user behaviour
- Champion a data-driven culture and translate complex data into clear strategic narratives
- Advise executive leadership with forward-looking insights and strategic recommendations
How to apply
- Apply before 8 Sep 2026
- Every application is reviewed by a member of the team (AI is not used in recruitment)
- Aim to receive a response within 48 hours
This summary is AI-generated from the official posting. Always verify every detail on the official site before applying.
Key details
TypeJob
LocationPan-African
DeadlineDeadline not stated — check the official page
EligibilityAfrica
Open to applicants across Africa.
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Source : jobicy.com · Always verify details on the official site.