Social Media Manager
About this opportunity
Full-time role managing social media strategy across Meta, TikTok, and YouTube for Jumia Egypt, setting KPIs, creating content calendars, and optimizing paid campaigns.
Jumia, a leading pan-African e-commerce platform, is hiring a Social Media Manager for a full-time position based in Egypt. This role focuses on driving brand awareness and performance across key platforms like Meta (Facebook & Instagram), TikTok, and YouTube. The manager will own strategy, set KPIs, and execute content plans to maximize engagement and conversions during peak commercial events like Ramadan and Black Friday.
What it offers
The position involves developing and executing a social media strategy that balances brand visibility with measurable performance metrics. Key responsibilities include content creation, paid campaign management, and trend analysis to drive growth. The role also requires collaboration with cross-functional teams to align content with business objectives.
Who can apply
Applicants should have proven experience in social media management, preferably in the e-commerce or tech sector, with a strong track record in Meta, TikTok, and YouTube. Experience in KPI tracking, paid ads, and content strategy is essential. Knowledge of African markets and cultural nuances is a plus.
What you'll do
- Own and execute social media strategy across Meta (Facebook & Instagram), TikTok, and YouTube, balancing brand awareness with performance goals.
- Set and track KPIs for reach, engagement, traffic, conversions, and cost per order.
- Develop content calendars for monthly and weekly content, including in-house videos and recurring series.
- Create and optimize paid boosting campaigns on Facebook and Instagram, and prepare performance-ready content for TikTok.
- Lead creative testing (hooks, formats, messages) and scale successful strategies.
- Collaborate with performance marketing, category, commercial, CRM, and creative teams to align content with business goals.
- Plan and execute campaigns for key commercial moments like Ramadan, Black Friday, and company anniversaries.
How to apply
No specific application steps are provided in the source text. Please refer to Jumia’s official job portal for detailed instructions.
Good to know
This is a full-time position located in Egypt. Experience in the African market and familiarity with Jumia’s business model would be advantageous.
Key details
EgyptHow to apply
- Refer to Jumia’s official job portal for detailed application instructions.
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